1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make