field 'EMail' is required
'Password' field is required
Login or e-mail
Secret Formulas for Writing Headlines That Sell
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your...
To use this functions you must log in. If you have not account yet, use Create account button.
Incorrect e-mail address
Place this code, and your visitors will be able to read this article directly from your site.
Show embed article example
Download as PDF
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.
In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."
He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.
Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.
Self-actualization - Human need to reach their full potential.
When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.
When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.
"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"
Headlines beginning with 'how to' are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.
"Are You Sick and Tired of Working For Someone Else?"
Headlines written in the form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answer the question in their mind. If the question identifies a specific need, want or desire, they'll read on.
"Double Your Income Within the Next 12 months --Guaranteed!"
A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.
"Announcing a Brand New Breakthrough in E-Publishing"
News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.
"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"
Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.
When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad. Below are of few of these "Power Words" that consistently work.
According to a Yale University study, the following words are the most powerful words in the English language.
Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of the most popular subjects include wealth, love, health and safety.
Take your time and try the different formulas according to your needs. Use a combination of the power words and write a headline that sells. By learning the art of writing headlines that focus on the basic human needs and emotions, you can increase your sales considerably.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery.
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
How to Successfully Navigate Your Business through an Economic Downturn
comments: 7 | views: 117284
How to make a great presentation
comments: 6 | views: 64392
The Elevator Speech That You Whisper
comments: 1 | views: 10237
Cross Cultural Solutions for International Business
comments: 0 | views: 7533
The Psychology of Markets
comments: 0 | views: 5570
The 3 Secrets of Team Motivation
comments: 1 | views: 5279
Defining Common Banking Terms
comments: 0 | views: 13474
12 Ways to be a Confident Public Speaker
comments: 0 | views: 3845
The 12 Rules of How to Avoid Losing and Start Making Money from the Stock Market
comments: 1 | views: 77550
Rules to Setting Business Goals and Objectives: Why and How to be SMART
comments: 1 | views: 25167
Marketing vs Selling - Why There's A Difference
comments: 3 | views: 8436
Business Letter Etiquette
comments: 0 | views: 9766
Reasons People Go to Church
comments: 0 | views: 13669
10 Tips that will Increase Your Sales Referral Ratio
comments: 5 | views: 11232
The Top 25 Money Tips of All Time
comments: 2 | views: 5234
Other author' articles
A Cost Analysis of Windows Vista Conten...
Balancing mission and money - building...
The 'Networked Co-op' - using the Inter...
Commonspace - Chapter One
Commonspace - Chapter Two (Fast Company...
Commonspace - Chapter Three (It
Commonspace - Chapter Four (The Power R...
Commonspace - Chapter Five (The Infinit...
All articles (105)
Rekomendowany: 0 razy
Visitors on-line: 1
Publication rules in text
What is EIOBA?
Publish your text and get many readers
We've got 1 400 000 visits by month!
More about this website
Discussion about article (0)
Voted for article (0)
Add your opinion
You must be logged in to write a comment. If you're not a registered member, please
. It takes only few seconds, and you get an access to
The article author is fully responsible for the content. Article license:
Top 100 articles
Users online: 243
© 2005-2018 EIOBA group.