Login or e-mail Password   

Introduction to Branding

Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a valueBranding is a well defined process, not a task
Views: 697 Created 01/24/2013

Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value

Branding is a well defined process, not a task

Branding is personality of a company.
"Brand Identity is very important for your Business"

In branding there are two most important elements

· Positioning
· Identity

Purpose of Brand:

* It can Inspire the organization
* It can Motivate
* It can Connect
* It can Simplify
* It can Inform and engage

Aspects of Brand:
· Your Brand Image
· Your Brand Identity
· Your Brand Position

"Branding place a key role for business growth"

Corporate Identity:

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts:

· Corporate Communication

· Corporate Value

· Corporate Design

Corporate Identity Guidelines:

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules:

· Logo protection Zone/spacing should be maintained

· Use of Logo Colors should be minimum

· Logo Variations - Minimum Size Use,Websafe & PowerPoint

· Digital File Formats Compatible - IBM Compatible, Macintosh Compatible

· It should be well fitted to the promotional items

5 Important points to consider while creating a brand identity.
· Name
· Logo
· Tagline
· Color
· Font

Benefits of having a brand identity for a company

· To look Bigger to the outside world
· To attract clients
· To create a brand yourself
· To convey that you are well established
· To explain your thoughts and vision

Written by
<p><a href="http://www.toputop.com/">Internet Marketing Companies</a> | <a href="http://www.toputop.com/">Internet Marketing</a>:

<a href="http://www.dotndot.com/">Marketing Agency</a> : Dotndot.com</p>

Similar articles

comments: 3 | views: 27133
comments: 4 | views: 17586
comments: 1 | views: 6711
comments: 6 | views: 12691
comments: 2 | views: 5054

Related topics

No messages

Add your opinion
You must be logged in to write a comment. If you're not a registered member, please register. It takes only few seconds, and you get an access to additional functions .

Users online: 254
Registered: 107.588
Comments: 1.499
Articles: 7.241
© 2005-2018 EIOBA group.