Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value
Branding is a well defined process, not a task
Branding is personality of a company.
"Brand Identity is very important for your Business"
In branding there are two most important elements
Purpose of Brand:
* It can Inspire the organization
* It can Motivate
* It can Connect
* It can Simplify
* It can Inform and engage
Aspects of Brand:
· Your Brand Image
· Your Brand Identity
· Your Brand Position
"Branding place a key role for business growth"
Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
It is visible element for Business
Corporate Identity is 3 parts:
· Corporate Communication
· Corporate Value
· Corporate Design
Corporate Identity Guidelines:
It is also called a Brand Identity of a company.
Brand Identity should follow consistent rules:
· Logo protection Zone/spacing should be maintained
· Use of Logo Colors should be minimum
· Logo Variations - Minimum Size Use,Websafe & PowerPoint
· Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
· It should be well fitted to the promotional items
5 Important points to consider while creating a brand identity.
Benefits of having a brand identity for a company
· To look Bigger to the outside world
· To attract clients
· To create a brand yourself
· To convey that you are well established
· To explain your thoughts and vision
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