Interlinking the web pages that make up your website is important for a number of reasons, but the most important reason, for our purposes here, is that of increasing the visibility of your website in the search results of the major search engines.
Visibility, or a better search engine ranking, means that more traffic, or customers, will go to your site. This in turn converts to more sales, on a product-focused web site that is properly designed.
Internal links are important to helping your website rank well in the search engine rankings. While many webmasters focus on getting inbound links, having good internal links in your website is also important to achieving a good search engine ranking.
When you interlink your web pages, you create a clean path through your website. Interlinking the web pages is not difficult and your business will reap the benefits. Link the web pages using appropriate anchor text.
Choose 2-3 words per page, and use them to link to other relevant pages within your website. Some of the words you choose should be keywords that are relevant to your site.
When you interlink your web pages, it makes your website appear more focused and relevant. It’s better for your overall ranking. It makes it easier to navigate the website and improves the customer experience.
Author: Sharifa McFarlane Sanderson