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How Mobile Marketing Strategies Can Help Hotel Companies Gain New Customers

Smartphones have become an important part of a person’s life in recent years, and travellers often turn to their mobiles to research and book rooms.
Views: 278 Created 10/31/2017

Smartphones have become an important part of a person’s life in recent years, and travellers often turn to their mobiles to research and book rooms. Times have definitely changed from when tourists would call up a travel agency to reserve rooms, flights and for car rentals. Now the way to book is through websites and apps, which will allow customers to reserve their rooms within a few clicks. Smartphones have certainly changed the guest journey and this has made knowledge of great mobile marketing something that firms have to consider. The process of booking is split into a variety of sections including dreaming and planning the trip.

Customers then book and experience their holiday at their chosen accommodation that will hopefully be successful. Hotel firms need to connect with travellers during all of these stages and ensure they are completely happy during the reservation process and beyond. Tourists will want a responsive online site and a superb hotel booking engine for website must be encountered. Something that travel companies must consider is the power of social media to engage tourists, as they must be signed up to Facebook and Twitter at least. These popular platforms are wonderful at capturing the attention of tourists who want to learn about a hotel.

Making sure a residence has a great presence on social media is an excellent hotel digital marketing strategy that will win over customers. Mobile phones are important in terms of social media as this is the device that travellers use to download apps for these platforms. Firms should encourage guests to share their experiences at hotels and upload pictures and videos for companies to share. Social media is where companies can answer any questions that travellers have about their trip to accommodations. Firms must remember to produce amazing mobile-friendly travel content that includes regular blogs with fabulous pictures.

Customers are likely to search for a hotel on their mobile phones, so companies should have wonderful local SEO (Search Engine Optimization). This allows the property to appear high on major search engines such as Google, Bing and Yahoo. Firms must sign up to Google Business Listing and include their NAP details of name, address and phone number. This will ensure that customers will be able to find the property online and get in touch. Local mobile search adverts are crucial to invest in to encourage last-minute travellers to book. Keeping smartphones in mind is how hotel firms will become prosperous in the long-run.

Hotel firms should choose the wonderful Digital Hotelier agency that specialises in driving direct bookings up for residences. The experts at this impressive digital marketing agency will create a fabulous bespoke website with a modern web design that will really consider a company’s brand. They will offer a useful booking engine and provide a strategy for mobile marketing plans. The amazing consultants will audit the hotel business and always offer detailed reports about how to improve practices in the future. Their staff members have a brilliant set of skills that will help hotel companies to do well in this competitive industry. Firms have to ensure they win customers over their rivals for a prosperous future.

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