Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company.Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.
Internet marketing can do…
- To generate worldwide internet presence of a company or an organization.
- It can give exposure to the outside corporate world.
- It can generate sales leads
- It can give fast response and information request to the potential buyers.
- To build a confidence to the customer
Top phases in Internet marketing:
First know who your customer is and what is your offer?
Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance
Importance of Internet Marketing:
- Home potential buyers will always use internet to buys product.
- Buyer can have a clear visual pictures and description about your product or service
- Instant purchase transaction is easy.
- Reference to your website is easy.
- It will impact productivity of your company
- It can increase your Brand Identity
Key necessary steps to have success in Internet marketing:
1.Web ApplicationRelated :
- Website with easy navigation systems
- Good Quality Content
- Clear User Interface
- Content management System
- Web based customer support
- Live chat application
- Secure transaction support
- Affiliate and reseller marketing system
- Landing Page
- Forum / Message board
2.Multimedia Online marketing collaterals
- Video & Audio explanation of your product or service
- Banners and skyscraper advertising
- Pop up ads
- Pay Per Click Advertising
- Opt-in newsletter service
- Link exchange program
Four important factors can influence your Internet marketing Success:
- Density
- Proximity
- Saturation
- Depth
Where you need to spend your money in Internet marketing:
Best key players are
- Google Adwords , Google Adsense , Google base , Google Catalogs
- Yahoo Search Marketing , Yahoo Stores,
- MSN Search beta
- Next-Tag
- LookSmart
- Business.com
Tips for your Internet Marketing Campaign:
Consider Google Adwords
- Target right Audiences
- Research your keywords
- Test multiple ads one by one
- Include targeted keywords in your ads
• Drive traffic to relevant Landing Page