clairec

The communications lesson for the day is know your audience. If you want your message to be meaningful, you need to understand what s important to prospective buyer.

Visibility. Awareness. Being known. That’s where selling starts. Most business people know this at least intuitively. But they may stumble, fumble and not make any headway...

An introduction is the time to pull out all the stops. Go for a big splash. Grab attention while you can. An integrated introduction program hits your audience from multiple...

You’ve heard of dressing for success. Well, looks count when it comes to communications materials as well. In fact, looks matter a lot.

It’s been shown time and again that companies that stay visible during an economic downturn wind up winning.