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clairec




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The communications lesson for the day is know your audience. If you want your message to be meaningful, you need to understand what s important to prospective buyer. 05/27/2008
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Visibility. Awareness. Being known. That’s where selling starts. Most business people know this at least intuitively. But they may stumble, fumble and not make any headway due t... 05/07/2008
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An introduction is the time to pull out all the stops. Go for a big splash. Grab attention while you can. An integrated introduction program hits your audience from multiple dir... 03/27/2008
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You’ve heard of dressing for success. Well, looks count when it comes to communications materials as well. In fact, looks matter a lot. 03/06/2008
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It’s been shown time and again that companies that stay visible during an economic downturn wind up winning. 02/20/2008
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Last logged: 05/27/2008
Registered: 02/20/2008

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