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If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's b... 12/06/2006
comments: 0 | views: 177 | ray in: Finance
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Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a n... 12/06/2006
comments: 0 | views: 230 | ray in: Finance
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I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deli... 12/06/2006
comments: 0 | views: 252 | ray in: Finance
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Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn& 8217;t capture attention and... 12/06/2006
comments: 0 | views: 179 | ray in: Finance
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We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after... 12/06/2006
comments: 0 | views: 186 | ray in: Finance
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Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card. On one side was a riddle that d... 12/06/2006
comments: 0 | views: 202 | ray in: Finance
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There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search... 12/06/2006
comments: 0 | views: 182 | ray in: Finance
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These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today& 8217;s sputtering global economy. 1. Don&... 12/06/2006
comments: 0 | views: 250 | ray in: Finance
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We are clearly well past the innocent & 8220;golden age& 8221; of the Internet & 8211; Darwinian economics have become the order of the day today. Any company worth their salt m... 12/06/2006
comments: 0 | views: 222 | ray in: Finance
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The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated in... 12/06/2006
comments: 0 | views: 189 | ray in: Finance
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The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finall... 12/06/2006
comments: 0 | views: 182 | ray in: Finance
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Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want t... 12/06/2006
comments: 0 | views: 242 | ray in: Finance
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Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedic... 12/06/2006
comments: 0 | views: 202 | ray in: Finance
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Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audie... 12/06/2006
comments: 0 | views: 213 | ray in: Finance
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A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on d... 12/06/2006
comments: 0 | views: 232 | ray in: Finance





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