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Many companies present their achievements in their promotional efforts. The focus of key messages ought to be on providing solutions to challenges that the ideal client faces. 12/24/2009
comments: 0 | views: 1054 | Glenn R Harrington in:
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Over-promising implies gullibility and triggers skepticism. Better to articulate an authentic key message that reflects the thoughts and feelings of the ideal client. 12/24/2009
comments: 0 | views: 837 | Glenn R Harrington in:





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